The WWE’s biggest show of 2023 will be WrestleMania 39, but the company is expected to cut back on costs for the show.
At WrestleMania 39, Roman Reigns will defend the Undisputed WWE Universal Championship against Cody Rhodes in the night two main event on April 2nd. The night one main event on Saturday, April 1st is expected to be Charlotte Flair defending the Smackdown Women’s Title against Rhea Ripley. Rhodes and Ripley were the Men’s and Women’s Royal Rumble match winners this year.
It will also be the first WrestleMania with Paul “Triple H” Levesque running the show creatively as the Chief Content Officer that has been running creative since last July.
In addition to that, WWE’s Executive Chairman Vince McMahon has made it publicly known that he is looking to sell WWE ahead of the company’s media rights deals expiring in October 2024. In February, WWE CEO Nick Khan stated that he thought the sale would happen within three months, which could mean a sale is coming soon after WrestleMania.
WWE clearly has the sale in mind because according to the Wrestling Observer Newsletter by Dave Meltzer, the company intends to cut costs to increase the profit margin.
“There are going to be cutbacks to the show, but not in ways that any fan would notice. Less personnel will be brought in and some of the foreign language announcers that had been brought in previously will be announcing via remote, which is also something that a lot of sports teams and networks are doing more of. The idea is to increase the profit margin of the show in getting the company ready for a sale.”
As for attendance, WWE is expected to have a massive crowd with about 60,000+ people each night although they are likely expected to announce a much higher number.