Peacock Price Increase Could Affect WWE Viewership

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Peacock is set to raise its subscription prices for the first time since the platform launched in 2020.

Back in April of 2020, new streaming service Peacock became the home to WWE Network content in the United States. While many fans weren’t thrilled about some of the changes this brought about, the lowest-priced plan cut subscribers’ monthly payments in half, charging only $4.99 for ad-supported viewing as opposed to the previous $9.99 price tag on the Network. Along with the subscription, sports entertainment fans also gained access to original programming such as Saved by the Bell, Girls 5Eva, and Poker Face.

A new documentary about Cody Rhodes is set to debut on the platform on July 31st, chronicling his return to WWE after helping start All Elite Wrestling.

Now, as reported by Deadline, Peacock is set to see its first price increase since the streaming service launched. Effective immediately for new subscribers and August 17th for existing subscribers, the platform is raising the price of its ad-supported Premium tier from $4.99 to $5.99, and Premium Plus members will be going from $9.99 to $11.99.

According to Deadline, the platform had 22 million subscribers as of March 31st. Despite its growth since shift to focusing on paid subscribers in 2021, it lags behind industry giants such as Disney+ and Netflix, with losses projected to peak around $3 billion this year. Originally, executives believed the platform would begin turning a profit by the year 2024, but admitted last year that it may take longer to stop operating at a loss.