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TKO President Confirms Triple H Using AI In WWE Creative

By Gaurav Singh • Published Apr 29, 2026 07:13 EDT
Triple H TKO WWE
TKO president on Triple H's AI use (Source-WWE,com and tkogrp.com)

The President of the TKO board has apparently confirmed that Triple H is indeed using AI for WWE’s creative process. The same was reported months ago as well.

The rise of Artificial Intelligence has been affecting almost all industries in the entire world. While AI is being integrated in many industries to replace human work, it seems pro wrestling is also not left behind. Last year, Dave Meltzer of Wrestling Observer reported that the WWE CCO, Triple H is implementing AI to help him in the creative process and storylines.

Dave Meltzer also backed up his report by stating that AI will be used as a writer’s assistant in the Stamford-based promotion:

Several higher-ups were very unhappy at how the AI story blew up last week, but nobody was able to deny the facts,” he wrote. “They tried to change the subject, noting it was for things other than scripting shows. Although that’s true, as last week’s example showed, the idea is also for scripting shows. Right now publicly the idea is that AI will be doing the job of a writer’s assistant. But that’s the present and not the plan for the future,” Meltzer noted. [h/t WrestlingINC]

TKO President confirmed that Triple H and Nick Khan are using AI in the WWE creative process

Amid all the rumors and speculations regarding the use of AI in WWE creative, the TKO President, Mark Shapiro apparently confirmed the same. Speaking during the recent TKO Town Hall meeting, Shapiro disclosed that the WWE CCO, Triple H, and the CEO, Nick Khan, are taking help from the AI to write the storylines and get an idea of what’s resonating with the fans all around the world. Shapiro also revealed that AI is being used in terms of creative, touring, and maximizing the company’s revenue as well:

Nick Khan and Triple H are using AI for storylines with the WWE. What’s resonating? What superstars are resonating? In what pockets of the country are they resonating? That helps us with, obviously, our content, our editorial, our creative, our mapping, our touring, and of course, maximizing revenue and getting our product out to the fans most in need of it,” Mark Shapiro revealed. [h/t Fightful]

It will be interesting to see if Triple H will break his silence on the AI use after Mark Shapiro’s comments.

Also Read: Triple H May Still Be Fired Despite New WWE Contract

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