WWE Set For Another Big Sports Partnership

WWE - Big 12 Graphic

WWE launches a massive new partnership.

On November 16th, WWE announced a huge new partnership with the Big 12 Conference. Under the new agreement, a WWE Superstar will present the Most Outstanding Player at the Big 12 Conference Championship with a custom championship belt.

For those not familiar, the Big 12 is a Power Five conference and Division One NCAA member, consisting of 14 full-member universities in the states of Florida, Iowa, Kansas, Ohio, Oklahoma, Texas, Utah, and West Virginia.

The Power Five conferences are the Atlantic Coast Conference (ACC), Big Ten Conference, Big 12 Conference, Pac-12 Conference, and Southeastern Conference (SEC).

You can find the full press release from WWE below.

Today, the Big 12 Conference announced a collaboration with WWE®, part of TKO Group Holdings (NYSE: TKO), for the upcoming 2023 Dr Pepper Big 12 Football Championship on Saturday, December 2, held at AT&T Stadium in Arlington, Texas.

Through this partnership, the Big 12 and WWE will introduce a custom-made championship title belt for this year’s Big 12 Football Championship Most Outstanding Player, presented on-field at the conclusion of the game by a WWE Superstar. Additionally, a co-branded WWE x Big 12 logo will be featured throughout the venue and on the field.

Throughout the week leading up to the 2023 Dr Pepper Big 12 Football Championship and the game itself, WWE Superstars will be prominently featured and integrated. In addition to the championship title belt presentation, select WWE Superstars will participate in a Big 12 Conference community event, pre-game hospitality events and the game’s official coin toss.

“WWE is a global brand that connects with a wide array of audiences,” said Commissioner Yormark. “With this partnership, we will integrate WWE and its brand power into one of the Conference’s biggest moments, further strengthening the bridge between sports and entertainment throughout the Big 12.”

“Brett and his team at the Big 12 have turbocharged the conference through innovative media rights deals and commercial partnerships, constantly exploring new ways to grow the conference’s reach and influence,” said WWE President Nick Khan. “We’re excited to partner with them and help amplify the Big 12 Championship.”

The Big 12 Conference and WWE will also collaborate to introduce an exclusive Big 12 Championship merchandise line. Merchandise will be available for purchase online and throughout AT&T Stadium team stores.

The Dr Pepper Big 12 Football championship game will air live on December 2 at 12 p.m. ET / 11 a.m. CT on ABC. Additional entertainment enhancements for the 2023 Dr Pepper Big 12 Football Championship will be announced at a later date. Grammy-award winning artist and hip-hop icon Nelly will be performing during the first-ever Football Championship Halftime Show. Tickets to the 2023 Dr. Pepper Big 12 Championship are available to purchase online via SeatGeek at

Former WWE Owner Vince McMahon Lands Huge Pay Day

It was recently confirmed that Vince McMahon sold 8.4 million TKO shares at $76.41 dollars per share after underwriting discount and commission to Morgan Stanley. This landed the Executive Chairman $641,844,000.

McMahon still holds around 20 million shares, which equates to 12% of the company, which is down from 16%