Why WWE Bringing Brock Lesnar Back Was A Smart Move

WWE brought back Brock Lesnar at SummerSlam 2025 after John Cena’s match against Cody Rhodes.

The Beast attacked The Champ, and a brief rivalry ensued between the stalwarts.

John Cena and Brock Lesnar had their singles match at Wrestlepalooza, where The Last Real Champion suffered a defeat at the hands of Brock Lesnar.

Brock Lesnar’s return to WWE was a good choice

The Beast’s return to the company wasn’t in the cards after his name got involved in the lawsuit against Vince McMahon. Otherwise, WWE had plans of bringing him back at Royal Rumble.

Now that he is back, there have been conversations about whether it was the right move or a desperate move by the Stamford-based promotion.

Former RAW General Manager Eric Bischoff gave his opinion on the situation while speaking on the Toronto Sun’s No Holds Barred. He claimed that it was a smart move.

It’s not a sign of desperation as you implied. You didn’t say desperation, but it’s like, ‘Oh my gosh, who’s next? There’s nobody next, we better bring back Brock.’ That infers desperation and panic. That’s not what bringing Brock in was. Bringing Brock in—here’s a guy who still wants to go, who absolutely sells tickets.

The question suggests, at least it did to me, and I apologize if I’m putting words in your mouth, suggests kind of like, ‘I don’t know what to do next, let’s bring in Brock.’ I think it was a smart move.

Brock Lesnar hasn’t been on WWE TV since Wrestlepalooza. While his next creative angle is yet to be revealed, reports suggest he has been internally confirmed for Royal Rumble 2026.