AEW Star Says Company Needs To “Appeal To More Casual Fans”

Tony Khan AEW

AEW star Matt Hardy has discussed the need for the company to look outside its existing fanbase to attract more eyes to the product.

AEW has made waves in the wrestling business since the company was founded by Tony Khan at the beginning of 2019. In the four years that have followed, they have launched a successful Wednesday night flagship show in Dynamite as well as Rampage with more to come following the announcement of the impending debut of Collision on June 17th.

Despite Warner Bros Discovery’s support in airing this content, speaking on The Extreme Life of Matt Hardy podcast, the current AEW star thinks that the promotion needs to attract more casual fans to grow the company’s fanbase:

“That’s a positive for AEW without a doubt that the Turner folks are all about the pro wrestling hardcore fanbase. The hardcore fanbase, they’re going to tune in each and every week, even if they complain about the show… I’m a big advocate after being around for 31 years, to grow the fanbase of AEW, I do think we need to appeal to some more casual fans who might not be all about just the wrestling and the five-star matches.”

AEW’s television ratings have dropped slightly year-on-year but the company is sure to still be buoyant with the debut of Collision kicking off what could be a huge summer that sees All In take place in front of over 60,000 fans in Wembley Stadium in London, England.

h/t Wrestling Inc.