WWE’s 2024 will have an increasingly international flavour.
In recent times WWE has pushed hard to make Premium Live Events truly international affairs. The company headed to the UK for Clash At The Castle in September 2022, alongside its two events in Saudi Arabia, while in 2023 Backlash was held in Puerto Rico, Money In The Bank in London, and Night of Champions and Crown Jewel in Saudi Arabia.
This trend is set to continue in 2024, with two events in Saudi Arabia, Bash in Berlin in Germany, Elimination Chamber in Australia, and a rumoured event in Paris. Interestingly, the international events won’t stop there.
On the latest earnings call for the TKO Group, it was revealed that WWE has a “paid show” in China on the horizon. Dave Meltzer noted the news in the Wrestling Observer Newsletter.
“They noted for next year new shows in Saudi Arabia and Shanghai, China, and that WWE will also have a paid show in China coming up. They noted that the Saudi Arabia government is hot on showcasing and growing UFC.”
WWE Presentation Set To Change
During the call, it was also confirmed that Vince McMahon has agreed to a major change to WWE programming. McMahon has traditionally been against any advertising on the ring canvas or ringside area, but this is set to change.
The Executive Chairman has changed his stance on the matter, opening up numerous new opportunities. McMahon is said to have been influenced by Nick Khan and has approved the changes.