With NXT set for another rebrand now that Triple H is back in control, the WWE Chief Content Officer explains what he sees as the future for the developmental brand.
Triple H was the brains behind NXT when the developmental brand was launched in 2012 along with WWE’s state-of-the-art Performance Center. The black and gold brand became a hotbed of can’t miss wrestling television with stars such as Samoa Joe, Sami Zayn, Kevin Owens, Charlotte Flair, Sasha Banks, Finn Balor, Bayley, Becky Lynch, Drew McIntyre, and Karrion Kross among just a few of the name to come through the ranks before making the main WWE roster.
In 2021, the brand underwent massive changes with a rebrand to NXT 2.0 with Triple H reduced to the sidelines due to his serious health issues. Gone was the black and gold colour scheme and gone too were many of the stars that made the brand so exciting to fans around the world.
Now WWE is under new management with The Game in charge of the creative direction of the whole company following Vince McMahon’s retirement. Changes are already on the horizon for NXT with another new logo revealed and speaking with SPORTbible Stories, Triple H gave more of an insight into his vision of the brand:
“NXT, for us, is that academy model or sort of that collegiate athletics for us. If Raw and SmackDown are the NFL … NXT is collegiate athletics and we had a small brand here called NXT UK. We were headed down this road prior to the pandemic, pandemic kind of like, put a hold on it. But, we shut that brand down because we’re going to relaunch it in 2023 as NXT Europe and try to blow it out bigger.”
“The intent will be to take NXT Europe and take that around the world, so, NXT Europe, I’ll just throw names out; NXT Australia, NXT South Africa, South America, Mexico. Eventually, build that into a global system that will lead to almost a World Cup scenario.”
h/t Wrestling Inc.