Logan Paul Announces Major First-Time Ever WWE Deal

Logan Paul WWE US Champion

Logan Paul has announced that he is part of a major deal that will see WWE put advertising in the middle of its hallowed ring for the first time.

On SmackDown in Dallas, Texas, US Champion Logan Paul kicked off the show by telling the world that his Prime drink has struck a deal with WWE to become the first-ever centre-ring sponsor for the company. The deal will begin at WrestleMania 40 and will be in effect for every premium live event going forward. This means that WWE’s toughest competitors will now do battle on grand stages with a vinyl bottle of Prime beneath their feet.

Paul introduced his business partner KSI to the crowd but the YouTube star ended up eating an RKO from Randy Orton. Logan Paul and Randy Orton look set to square off at WrestleMania 40 after Paul cost Orton a shot at the World Heavyweight Championship when he clocked him with the brass knucks in the men’s Elimination Chamber match.

Logan Paul Thrilled By WWE Deal

WWE issued a press release on the deal between the company and Prime which reads:


Logan Paul and KSI-Founded PRIME Hydration Becomes First Official Partner to
Activate Across TKO Group Holdings Companies

STAMFORD, Conn., March 8, 2024 – WWE, part of TKO Group Holdings (NYSE: TKO), and Logan Paul and KSI’s widely popular beverage brand PRIME today struck a record-setting global partnership that will see PRIME Hydration become the exclusive “Official Hydration Drink Partner” of WWE and the first partner to ever appear on the center of the WWE ring.

As WWE’s exclusive “Official Hydration Drink Partner,” PRIME Hydration will receive unprecedented exposure and integration within key WWE assets, highlighted by never-before-seen center mat branding at Premium Live Events (PLEs) such as WrestleMania and Money In The Bank. Further, PRIME Hydration will earn key brand placement within WWE events including WrestleMania XL and Survivor Series, match sponsorships, co-presenter designations at future PLEs, product activations at live events, social support from WWE Superstars across retail and digital activations, and more.

Additionally, PRIME Hydration will be the first official partner to activate across both TKO companies. In January 2023, UFC struck an exclusive global partnership with PRIME Hydration that features a number of branded integrations and entitlements, including the Official Hydration Drink of UFC and Official Partner of the UFC Performance Institute. Earlier this year, TKO brought together the global partnerships teams at UFC and WWE to form a singular global partnerships unit with a unified sponsorship strategy.

“What Logan and his team have built in a short time is phenomenal and we’re excited to help showcase PRIME Hydration across our biggest events,” said WWE Chief Content Officer Paul “Triple H” Levesque.

“Combining two of my greatest achievements into one knockout partnership is a dream come true,” said PRIME Co-Founder Logan Paul. “We’ve worked incredibly hard at PRIME to build a brand that disrupts the beverage industry and it’s time to join forces with the global leader in sports entertainment. Thank you to everyone on both sides who have played an important role in bringing PRIME Hydration to the ring.”

With bold, thirst-quenching flavors to help refresh, replenish, and refuel, PRIME Hydration’s goal is to create a drink that can fuel any lifestyle. Available in a range of flavors that include orange, grape, ice pop, blue raspberry, lemon lime and tropical punch, each drink comes with added nutritional benefits to compliment taste. PRIME Hydration has a coconut water base and boasts BCAA to aid muscle recovery, B vitamins, antioxidants, and electrolytes.

Logan Paul captured the WWE United States Championship from Rey Mysterio at Crown Jewel 2023 in just his eighth-ever match in the company.