Several top WWE stars including John Cena and Becky Lynch have made it into TKO Group’s first promotional video.
TKO Group Holdings, Inc. is – as of the 12th of September 2023 – the new parent company of both WWE and UFC as the two sports entertainment giants are brought together following the takeover of Vince McMahon’s company by Endeavor.
WWE and UFC management were present at the New York Stock Exchange for the historic public launch of TKO Group which replaces WWE on the stock exchange ticker. To celebrate the event, NYSE shared a video put together by TKO Group featuring some of the top stars of both WWE and UFC with the likes of John Cena, Becky Lynch, Logan Paul, and Jey Uso all featured.
— NYSE 🏛 (@NYSE) September 12, 2023
John Cena continues to feature for WWE
John Cena recently returned to WWE screens as the current SAG-AFTRA strike has shut down production in Hollywood. Cena was made the special referee for the bout between LA Knight and The Miz at Payback which Knight won.
At Superstar Spectacle in India, John Cena competed in his first match since WrestleMania 39 when he teamed with Seth Rollins to defeat Imperium’s Giovanni Vinci and Ludwig Kaiser.
Not all of TKO Group’s marketing has got off to the best start with one of their social media banners featuring a former WWE star who now holds gold in another company.