Alexa Bliss Signs New Deal, But Not With WWE

Alexa Bliss has signed a new contract for representation.

It was reported by Deadline on Friday that Bliss had signed with Prototype Talent Agency after leaving Paradigm Talent Agency, with whom she had been signed since February 2025.

Bliss, whose real name is Lexi Kaufman, partnered with Paradigm in February 2025 after making her surprise return at the Royal Rumble following a two-year hiatus.

Prototype is a boutique agency, run by veteran talent agent Brian Wittenstein, launched in 2022. Wittenstein has previously worked for WWE and TNA as an agent.

In May 2012, TNA filed a lawsuit against Wittenstein, accusing him of violating a non-disclosure agreement by sharing confidential information with the Stamford-based wrestling company. TNA went on to drop the lawsuit in January 2013.

Wittenstein has also served as the long-time agent of the current Undisputed WWE Champion Cody Rhodes. Other than Alexa Bliss, Prototype also has Zelina Vega, Jade Cargill, and Billy Gunn as clients.

Alexa Bliss is a former five-time Women’s Champion on the main roster. Her credits include voicing Obiguro on Netflix’s Sakamoto Days, while live-action roles comprise an appearance on The Masked Singer, Carpool Karaoke, and Total Divas.

Alexa Bliss To Compete At Saturday Night’s Main Event

While Alexa Bliss returned to WWE in 2025 to much fanfare, she did not immediately achieve singles success.

It resulted in her being paired with 14-time Women’s Champion, Charlotte Flair. Both wrestlers kicked off their alliance while being hostile towards each other; however, they are now a well-gelled unit and have even held the Women’s Tag Team titles together once.

At Saturday Night’s Main Event tomorrow, both Bliss and Flair will team up with Rhea Ripley to take on the trio of Jade Cargill, B-Fab, and Michin in a six-woman tag team match.

Also at the event, the women’s tag titles will be on the line, as Paige and Brie Bella will defend them against The Irresistible Forces duo of Nia Jax and Lash Legend.

Penta will defend his Intercontinental Championship against Ethan Page, whereas The Vision will defend the World Tag Team Championship against Street Profits. Finally, Becky Lynch will take on Sol Ruca in a non-title match.