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WWE Touts Money In The Bank 2023 Success, Viewership Up From Last Year

By Sondra Ruth • Published 5th July 2023
IYO SKY wins WWE Money in the Bank 2023

Money in the Bank in London was a huge success for WWE.

For the first time in over 20 years, WWE held a major premium live event in London on July 1st when they presented Money in the Bank inside the O2 Arena. The highly-praised show saw both Damian Priest and IYO SKY capture their respective briefcases, earning them a guaranteed title opportunity whenever they choose.

In the main event of the show, Jey Uso shockingly scored a pinfall victory for his team when he pinned his cousin Roman Reigns. Jey and his brother Jimmy had teamed up to take on Reigns and Solo Sikoa after The Bloodline officially imploded.

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WWE issued a press release on July 5th touting just how successful the show was, in addition to information about the go-home SmackDown, also held in the O2 Arena. The press release reads as follows:

STAMFORD, Conn., July 5, 2023 – WWE® (NYSE: WWE) today announced that Money In The Bank, which emanated from The O2 in London on Saturday, became the most-successful and highest-grossing Money In The Bank of all-time. Notably, Money In The Bank set a new record for highest-grossing arena event in WWE history and Friday Night SmackDown from The O2 became the highest-grossing SmackDown of all-time. The weekend generated a combined gate of more than $5.4 million.

Money In The Bank (MITB) also set new records for viewership, sponsorship, merchandise and social media:

  • Viewership jumped 17 percent from last year’s record, and surpassed the last U.K. premium live event – Clash at the Castle – by 30 percent.
  • Sponsorship revenue was up nine percent versus the record set in 2022.
  • MITB marked the highest-grossing arena event for venue merchandise in WWE history.
  • MITB set a new record for On Location fan experience packages, becoming the highest-grossing non-WrestleMania event ever.
  • The event became the most social Money In The Bank of all-time, with video views of the Bloodline Civil War match reaching 40 million in the first 48 hours –a 4X jump from the top clip at Night of Champions, Jimmy Uso super-kicking Roman Reigns.

Additionally, Friday’s episode of SmackDown on Fox drew 2.51 million total viewers, up 17 percent versus a year ago, and was No. 1 in the 18-49 demographic with a .7 rating and 897K total viewers, up 39 percent versus a year ago.