Everybody has a price when you want to sponsor a match in WWE, especially at a major event like the Royal Rumble.
At the WWE Royal Rumble held in San Antonio’s Alamodome last Saturday night, Bray Wyatt defeated LA Knight in a “Mountain Dew” Pitch Black Match. It was the first time that WWE had ever held a Pitch Black Match before with the Mountain Dew logos heavily featured because the famous drink brand has a Pitch Black flavor for sale.
The Pitch Black match saw Wyatt and Knight have a match in darkness while wearing gear that glowed in the dark, the ring ropes had tape on them to glow more and other special effects to make it stand out. Wyatt won the match rather easily in less than ten minutes.
After the match, Wyatt’s friend Uncle Howdy jumped off a structure and put Knight through some padded area that led to a fire starting for some reason.
While speaking on Wrestling Observer Radio, Dave Meltzer reported that Pepsi, who owns the Mountain Dew brand, spent millions of dollars to sponsor the Pitch Black Match.
“Well, you know the thing is that Mountain Dew one, that was a million-dollar deal. That’s significant money if you can get deals like that. It was a really crappy match though and they kept it short. I guess Pepsi has to decide whether it’s worth it to spend a million dollars to sponsor a crappy match, maybe it is. I don’t know, on a pay-per-view that was seen by two million people.”
Get ready for another sponsored WWE match at WrestleMania 39 this on April 1st/April 2nd because WWE Senior VP and Head of Global Sales and Partnerships Craig Stimmel made it clear that WWE is planning to do it again.