TKO Executive Chairman Vince McMahon could be open to making a change rarely seen during his time in charge of WWE.
In recent years, sponsored matches have become something of a common feature in WWE. Whether it was the Mountain Dew Pitch Black match that pitted Bray Wyatt against LA Knight at the 2023 Royal Rumble or the battle between Dominik and Rey Mysterio at WrestleMania 39 sponsored by Cinnamon Toast Crunch, WWE is very much looking to push revenue any way they can.
Speaking on the TKO third quarter earnings call, Endeavor and TKO CEO Ari Emanuel credited Vince McMahon for opening the door to using the WWE ring to increase sponsorship revenue:
Vince [Vince McMahon] has been very open….before he was clean in the ring and around. He is now very open to increasing the inventory that we can work with like we increased the inventory at the UFC, very happy about that and we think there are huge opportunities around the stadium. That’s a good sign.
We are starting, in some territories, looking at a Friday night, Saturday night, and Monday night for both WWE, UFC, and WWE again. That will give us an indication of our ability to put that on. Once we can prove that model, I think we can take it globally and move it domestically pretty easily. I’ll re-emphasize that there is a ton of inventory now that Vince and the team are opening up at the WWE for us.
TKO Report Not All Good News For Vince McMahon
While Vince McMahon is receiving the credit for paving the way for ring sponsorship in the same way UFC utilises, the earnings report is not all good for the Executive Chairman.
Vince McMahon has been listed as a risk in the report as he was when the Endeavor takeover of WWE was completed in September 2023. Vince McMahon is still dogged by sexual misconduct allegations which led to his very brief retirement in the summer of 2022.