Logan Paul may have taken social media, boxing, WWE, and the drinks world by storm but now it is the last of those that could be leading to an FDA investigation.
One of 2023’s must-have accessories for children everywhere was not fidget spinners or Pokemon cards but rather Prime, the energy drink promoted by both Logan Paul and KSI. Retailers have battled to get hold of the drink with some selling it at massively inflated prices given the demand from fans of both social media sensations.
Logan Paul was famously accompanied to the ring at WrestleMania 39 for his match against Seth Rollins by a walking blue bottle of Prime, who turned out to be KSI, giving the brand advertising that some could only dream of.
But now, as reported by AP News, US Senator Charles Schumer has called for the Food and Drug Administration to investigate Prime due to its potentially-dangerous levels of caffeine. Schumer is quoted as saying:
“One of the summer’s hottest status symbols for kids is not an outfit or a toy—it’s a beverage. But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets.”
One can of Prime is said to contain 200mg of caffeine per 12 ounces which is almost double what is contained in a can of Red Bull and amounts to the same amount of caffeine as in six Coke cans.
In a letter to the FDA, Schumer wrote:
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising. This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Whether the FDA follow up with an investigation into Logan Paul’s business remains to be seen with company representatives pointing out the product is labeled as “not recommended for children under 18.”
A Prime representative contacted TJRWrestling to give the following statement regarding the call for the investigation:
“PRIME has two drinks on the market, PRIME Hydration and PRIME Energy. It is very important to make the distinction between the two products because they are vastly different. We started PRIME last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle.
PRIME Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.
As a brand, our top priority is consumer safety, so we welcome discussions with the FDA or any other organization regarding suggested industry changes they feel are necessary in order to protect consumers.”