Eric Bischoff has revealed how he reacted when the idea of WCW condoms were pitched to him.
The pro wrestling business is known for being weird at all times. There have always been unique merchandise items and there are still are, but condoms representing your favorite wrestler? That’s probably going a bit too far.
As a former WCW President throughout most of the 1990s, Eric Bischoff was in charge of the company in terms of what was happening on screen as well as other ideas involving marketing. As the boss of WCW, it was up to Bischoff to do what’s best for the company.
During a recent episode of his Strictly Business podcast, Eric Bischoff was asked about the most ridiculous pitch he heard while in WCW. Eric’s answer was…condoms.
“Condoms. WCW-branded condoms. It didn’t go far. I mean it may have ended up that way [wrestler-specific] had we engaged in that conversation, but I did not engage in that conversation. And it’s not because — look, you know, condoms are condoms, and it’s a consumer product, and it’s a credible, valuable product that’s out there in the marketplace. So nothing against condoms.”
“But you have to think about, what is the advertiser that’s coming up right after the condom commercial think about having their product being associated with wrestling, number one. And, ‘Oh yeah, we’re pitching rubbers too.’ Eh, you gotta think about that. You gotta think about the universe of advertisers you’re creating for your show and make sure they all feel comfortable.”
If you’re wondering, WCW did have condoms in the Attitude Era with the Bruce Prichard Show posting about it back in 2018.