Dominik Mysterio Helps Boost WWE NXT Ratings
This week’s episode of WWE NXT was a good night for “Dirty” Dominik Mysterio and it delivered a bigger audience than usual for the brand.
For the past few months, WWE has been having more main roster wrestlers appearing on NXT programming for more than just one backstage cameo or one match. Some of them are sticking around while others are facing champions.
On Tuesday’s NXT broadcast, the main event saw Dominik Mysterio defeat Wes Lee to win the NXT North American Title thanks to Rhea Ripley hitting Lee with her Women’s World Title when the referee wasn’t looking. Finn Balor and Damian Priest of The Judgment Day were also at ringside causing chaos, so poor Wes Lee lost due to the numbers game.
It was the second week in a row with The Judgment Day in NXT’s main event. One week prior, The Judgment Day’s Finn Balor & Damian Priest beat NXT Champion Carmelo Hayes & Trick Williams in a tag team match.
There was some great news for WWE in terms of the television ratings for NXT. It was reported by Wrestlenomics that NXT had an average audience of 746,000 total viewers. That beat out last week’s audience of 671,000 viewers (which was a very good number as well), so this week’s audience was an 11% increase.
As for the much-discussed key demo 18-49 year old rating, it was mostly the same as last week. This show had a 0.21 P18-49 rating, which is up slightly from last week’s 0.20 P18-49 rating.
What’s really impressive is if you go back one year to this same week in 2022. The NXT total viewership audience is up 22% and almost 40% in the key demo because last year had a 0.13 P18-49 rating.
It was also reported by Brandon Thurston of Wrestlenomics that the Dominik Mysterio-Wes Lee match that went about 10 minutes grew the audience by about 21% from the prior quarter.
Dominik Mysterio vs. Wes Lee was the high quarter-hour for NXT, growing the audience 21% from the prior quarter-hour, averaging 844,000 viewers.
That’s an impressive final quarter rating for NXT. Clearly, WWE’s strategy of putting more main roster stars on NXT broadcasts is helping the company’s third brand.