“It Was Horrible” – Bruce Prichard Recalls WWE’s Biggest Flop

Bruce Prichard currently serves as WWE’s Executive Director.

Some of his responsibilities include leading the creative department, producing and directing content, and integrating ideas across platforms and business lines.

Before becoming a backstage booker, he gained popularity as a manager by the name of Brother Love, debuting in the Stamford promotion in 1988.

The character gained immense notoriety due to its connection to religion and televangelism. He briefly managed The Undertaker before Paul Bearer officially took over.

In 1991, Bruce Prichard was released from WWE due personal and private issues, but was brought back the following year to work in production.

In 2008, he was released again by Stephanie McMahon only to return a decade later.

Bruce Prichard Reveals His Biggest WWE Flop

Through his storytelling and character development, Bruce Prichard has earned great success in the Stamford promotion.

In 2020, PWInsider even named the most powerful person in the company after the McMahons. Prichard was extensively featured in the promotion’s latest Netflix docuseries, WWE: Unreal.

The 62-year-old recently appeared as a guest on Cody Rhodes’ What Do You Wanna Talk About? podcast.

Rhodes, who has known Prichard through the years due to his association with Dusty Rhodes and his employment in WWE, is familiar with his success stories.

So, he flipped the script to ask about Prichard’s biggest flop.

It wasn’t my idea, by God. However, I enjoy telling the story because it was just such a monumental…can we say f*rt in church here? It was terrible. And that was the Gobbledy Gooker. And the was an idea to have a mascot for the WWE and be able to be present at all the live events just on sales and everywhere you could go, kind of like the San Diego Chicken, was the analogy used at the time.

Here we had this giant egg, and the egg hatched, and out came the Gobbledy Gooker. And the audience just, you could feel the anticipation in the air, and the egg cracked, and then it was, “What’s your name?…” “Did you say the Gobbledy Gooker?” It was horrible. And in that moment, you die a thousand deaths. [4:29 onwards]

Elsewhere, Bruce Prichard had spoken about the legendary debut of Kane at Badd Blood in October 1997. Read about it here.