Backstage News On WWE’s Views Of Bray Wyatt

A new backstage report has shed some light on how WWE officials view Bray Wyatt.

It was at Extreme Rules on October 8th when Bray Wyatt made his return to WWE after several weeks of “white rabbit” clues along with QR codes leading to puzzles that led to fans wondering what it was all about. On the Smackdown that followed, Wyatt spoke from the heart telling the fans that he loved them.

On the October 21st edition of Smackdown, Wyatt did a promo from a darkened room talking about how he was going to do “horrible things” and he’ll never feel sorry for them. Wyatt also said: “I’m just a servant now. I go where the circle takes me.” He winked at the camera to end it, which could be a sign that he wasn’t genuine in what he was saying.

A report from PWInsider’s Mike Johnson has revealed that WWE has internally listed Wyatt as the top babyface on the Smackdown brand. Drew McIntyre, who had been the top babyface for much of the last year, is now second on the list.

It was also noted that “WWE has been absolutely thrilled with the rollout of the Wyatt return as he’s been the company’s top merchandise seller in recent weeks.” There are also plans for more Wyatt merchandise including plush versions of the various Firefly Funhouse characters.

In addition to that, WWE is really happy with the buzz created by all the “white rabbit” content. They are likely going to do similar content for future storylines because of how well it has worked, but it also depends on if it fits a storyline. There were people in the company that wanted to do stuff like that in the past, but it wasn’t authorized and now that Paul “Triple H” Levesque is running WWE Creative, it has changed.

The recent QR Code from Smackdown also led to a website that had a Bray Wyatt psychiatric evaluation along with lyrics to a famous David Bowie song that Nirvana once covered called “The Man Who Sold The World.” We have information on all of that content here.