AEW Join Up With Soccer Teams in New Partnership
AEW has announced a landmark partnership with the United Soccer League (USL).
The Jacksonville-based promotion has aligned with three notable clubs: Orange County Soccer Club, El Paso Locomotive, and Pittsburgh Riverhounds. This collaboration was revealed on August 24, 2025, and will feature limited-edition apparel collections launched through the Official League starting later in September.
Each collection will feature All Elite stars paired with their respective USL clubs, marking AEW’s first major crossover into sports merchandise and expanding the brand’s reach beyond wrestling. Fans can expect exclusive online releases and team-specific items in this unique partnership between pro wrestling and soccer.
Official League’s announcement on their website: “We’re excited to unveil a new collaboration series bringing together All Elite Wrestling, the Pittsburgh Riverhounds, El Paso Locomotive, and Orange County SC. These limited-edition collections, pairing USL clubs with the top stars of AEW, will launch this September.”
“This landmark collection celebrates our first collaboration with All Elite Wrestling, and will introduce the first-ever AEW x Sport apparel collaboration. Each club will unveil its own premium collection created in partnership with a featured AEW star.”
Official League’s announcement on Instagram: “We are proud to announce a new partnership with All Elite Wrestling, featuring new collaborations with Orange County Soccer Club, El Paso Locomotive, and Pittsburgh Riverhounds. These limited-edition capsule collections will release later this September.”
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AEW Files New Trademark
On August 18, 2025, Tony Khan officially filed a trademark for “September to Remember” with the United States Patent and Trademark Office, sparking industry speculation about a new special event or themed wrestling programming. The trademark covers live wrestling performances, production of wrestling shows, and entertainment services.
The branding pays tribute to the legendary ECW event “November to Remember,” held annually from 1993 to 2000. The show will presumably take place around AEW’s seven-show residency at the historic 2300 Arena in Philadelphia (formerly the ECW Arena) from August 27 to September 11.
While AEW has not yet confirmed the exact use of the “September to Remember” trademark, wrestling media outlets speculate it could serve as the banner for a major Dynamite, Collision episode, or special event, possibly coinciding with the build-up to All Out pay-per-view in Toronto on September 20.