AEW All In PPV Buy Estimates

Wide crowd shot from AEW All In 2023

The early estimates for AEW All In PPV buys and the numbers are very encouraging for the company.

It was last Sunday at Wembley Stadium when All Elite Wrestling presented their biggest show ever called All In London with over 80,000 fans in attendance. It was by far the biggest crowd in AEW history while also breaking a record for the most tickets sold for any wrestling show in history.

All In was headlined by MJF retaining the AEW World Title against his “best friend” Adam Cole in a dramatic match that saw both men tease doing a cheap attack to win, but ultimately MJF won with an inside cradle. Four hours earlier, MJF & Cole won the ROH Tag Team Titles on the All In Zero Hour pre-show as well.

The worldwide was able to watch AEW All In London on pay-per-view providers around the world. The main card started at 1 p.m. Eastern Time in the US & Canada meaning it was a 10 a.m. Pacific Time start for people on the west coast. That’s different from a normal AEW PPV that usually starts at 8 p.m. ET.

AEW All In Considered “Major Success” On Pay-Per-View

In this week’s Wrestling Observer Newsletter, Dave Meltzer had an update on how PPV buys were the for the show noting that it has topped other AEW PPVs from this year and the company is considering it a major success.

“The show looks to be a major success on PPV. It is already the most purchased AEW show for the year and the biggest since Double or Nothing 2022 (Adam Page vs. C.M. Punk main event). Depending on late buys, it is likely to end up between second and fourth when it comes to AEW’s biggest PPV shows.”

“That is impressive for a number of reasons. First, with a Noon Eastern and 9 a.m. Pacific start time, that alone should greatly hold down buys. In addition, when it comes to European PPV buys, one would think a very large percentage of the people who would have bought the show were actually at Wembley Stadium and not buying it live. As far as late buys go, the show aired on 8/31 in a five-hour block on free television in the U.K., making there no need for someone in that country to buy the show late.”

As he continued, Meltzer wrote that the estimates for AEW All In are that the PPV numbers are up as high as 30% over recent AEW shows including June’s Forbidden Door PPV.

“The current estimates are 20 percent to 30 percent above the recent shows. If those numbers hold up, that would indicate 168,000 to 184,000. A lot is dependent upon late buys which are a high percentage for pro wrestling these days.”

“Television buys at press time were up 31.5 percent from the Thursday after Forbidden Door, which, if ends up being similar in the end for streaming would be 184,000, but streaming probably will end up lower due to so many potential buyers in the stadium and it airing free on television in the U.K. The key is if the late buys end up similar to the last few shows.”

There should be a more official number of AEW All In PPV buys in the coming weeks.