WWE & UFC Parent Company Finalizes Name

With the Endeavor takeover of WWE getting ever closer to completion, a name has now been revealed for the company which will oversee both it and UFC.

The wrestling world changed forever on the 3rd of April 2023 when it was announced that Vince McMahon and WWE had agreed on a deal to be acquired by Endeavor and merged under a new company umbrella alongside UFC.

McMahon will become Executive Chairman of the new parent company while WWE CEO Nick Khan will become President of the sports entertainment giant in a move that mirrors Dana White’s role in UFC.

In a filing made to the SEC, the new parent company’s name was revealed to be New Whale Inc. although this was expected to change and now CNBC has reported that according to an Endeavor spokesperson, it has. The parent company of both WWE & UFC will be TKO Group Holdings and as revealed when the takeover was announced it will trade under the ticker TKO on the New York Stock Exchange.

TKO Group’s board will comprise eleven individuals with five coming from WWE, including two from the management team, and six coming from Endeavor with three coming from the company’s management team. Both Vince McMahon and Endeavor CEO Ari Emanuel will be among the board members.