WWE Trademarks New NXT Show Name

The changes everyone’s seen in WWE over the last few months keep coming, as it would appear NXT is set to get a new Premium Live Event.

Since the retirement of Vince McMahon from WWE and the succession to power of Triple H just before SummerSlam 2022, the changes have been well and truly rung. With ‘The Game’ spending his early time behind the scenes at the helm of NXT, one of his first moves was to change its multi-colored 2.0 evolution back to the original black and gold branding.

There have also been plenty of new talent either debuting or returning to the brand, with the likes of Austin Theory, The Good Brothers, Kevin Owens and Shinsuke Nakamura all appearing on the 18th October 2022 edition ahead of Halloween Havoc.

With this weekend’s Premium Live Event being the first in the brand’s history, a new trademark filing would indicate that there could be a new name for one in the future.

WWE filed the trademark for the name NXT DEADLINE on 15th October 2022, with the filing specifically mentioning it being used for live event purposes.

For those who are interested, you can read the full filing below.

Mark For: NXT DEADLINE trademark registration is intended to cover the categories of entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports and entertainment through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information.

NXT Halloween Havoc will take place this Saturday, 22nd October and will be headlined by Bron Breakker defending the NXT Championship against JD McDonagh and Ilja Dragunov in a triple-threat match.