Why WWE And TKO Are Thrilled Over Roman Reigns’ Return

Roman Reigns shocked the WWE Universe with his long-awaited return on the July 14 edition of RAW.

The moment came after CM Punk won a grueling gauntlet match to earn a shot at Gunther’s World Heavyweight Championship at SummerSlam. But things took a wild turn when Bronson Reed and Bron Breakker ambushed The Second City Saint.

Jey Uso rushed back to help, only to be speared by Breakker. As chaos unfolded, the OTC’s music hit, and the arena erupted. The Tribal Chief stormed the ring and demolished Reed and Breakker, rescuing Jey and Punk in a scene that left fans stunned.

It marked Reigns’ first appearance since the RAW after WrestleMania 41, and his return couldn’t have come at a better time for WWE. Roman Reigns is not just a performer; he’s a global brand. With WWE’s ongoing expansion and deepening partnerships with major platforms like Netflix, his presence is a business asset.

Roman Reigns Is Best for Business, Says Rikishi

Speaking on episode 67 of hisOff The Top podcast, WWE Hall of Famer Rikishi shared insight into why Roman Reigns’ return goes beyond just fan service. He acknowledged the massive crowd reaction but highlighted that the higher-ups had even more reason to celebrate.

But I’ll tell you who’s really happy. Who’s really happy is TKO, WWE. Netflix. Because at the end of the day, the numbers don’t lie. And I’ll always say Samoan Dynasty will always will always be good for business.” [7:25 – 7:41]

As the face of the company for the past few years, the Tribal Chief brings not only star power but a track record of drawing numbers in ratings, merchandise, and attendance. His surprise return on WWE’s flagship show last week drew millions of views on social media for the company.

TKO Holdings and WWE have also ramped up efforts to push their top talents front and center for upcoming events, and Roman Reigns’ return adds serious momentum to that mission. With SummerSlam approaching and potential feuds brewing, the timing is no coincidence.

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