WWE Add More Sponsors To SummerSlam Ring Canvas

WWE has announced another huge sponsorship deal.

WWE has announced a massive new partnership with Wingstop for SummerSlam.

As part of the agreement, Wingstop will have two corner mat signage placements on the ring at the event. The ring canvas already features the PRIME logo from the sports drink founded by Logan Paul and KSI.

You can find the full press release below.

STAMFORD, Conn., August 1, 2024 – WWE, part of TKO Group Holdings (NYSE: TKO), today announced that Wingstop (NASDAQ: WING) – the hottest restaurant brand specializing in cooked-to-order chicken wings in bold, distinctive flavors – will serve as the presenting partner of SummerSlam 2024 on Saturday, August 3 at Cleveland Browns Stadium in Cleveland. The partnership includes two corner mat signage placements, marking the first time in company history that the ring canvas will feature this exclusive branding.

In addition to its premiere designation as the presenting partner of SummerSlam 2024, Wingstop will present the SummerSlam Kickoff Event on Friday, August 2 which streams live in the U.S. exclusively on Peacock. The partnership also includes a customized video campaign featuring WWE Superstars Rey Mysterio and Braun Strowman which will air across WWE programming this summer.

“Alongside our partners at Wingstop, we are excited to unlock new branding opportunities from ring mat placements to a unique Presenting Partner campaign,” said Grant Norris-Jones, Executive Vice President & Head of Global Partnerships for TKO.

WWE Superstars Drew McIntyre and Bayley will host a meet and greet at a local Wingstop restaurant in Cleveland at 439 W. Bagley Road in Berea, OH on August 2, from noon to 2 p.m. ET in advance of SummerSlam 2024. They will sign autographs, take pictures with fans and indulge in cooked-to-order, craveable wings and chicken sandwiches, from the most iconic flavors like Lemon Pepper, Mango Habanero and OG Hot, to the newest menu add – Hot Honey Rub.

Logan Paul Criticised Ahead Of WWE SummerSlam

WWE is facing growing calls from fans online to remove the United States Championship from Logan Paul. Ahead of the event, Paul posted a transphobic message on social media, wrongly claiming a female Olympic boxer was trans while calling her participation in the event “the purest form of evil.”

Paul later tried to apologise, but many fans had little time for his comments as he began with “OOPSIES,” before adding “Some sources say Imane Khelif was born a biological woman…”

Those fans quickly pointed out that it’s a fact that Khelif was born a woman and not subject to a debate by “sources.”