WWE Sale Could Be Announced After WrestleMania 39

Ever since Vince McMahon made his comeback to WWE, it has been expected that the company would be sold, and now it looks like that will happen imminently.

CNBC has reported that WWE is in advanced talks with the Endeavor Group about a sale. Endeavor is the current parent company of UFC and as part of the arrangement, WWE and UFC could form a new publicly traded company according to sources close to the deal.

WWE shareholders would be given 49% of the new company while Endeavor would hold the majority at 51%. The deal values WWE at $9.3 billion – which is around the figure that earlier reports had suggested the company was looking for.

Ari Emanuel, Endeavor’s boss, is expected to act as Chief Executive for the parent company and the new sports entertainment company while Vince McMahon looks set to be retained as Executive Chairman. Dana White will continue as UFC President, while current WWE CEO Nick Khan will become President of the wrestling side of the business. What this means for Triple H’s role as Chief Content Officer in WWE remains to be seen.

At the beginning of March, Emanuel seemed to suggest that Endeavor was out of the running for the company but now it looks like in the coming days, there will be the biggest shift in sports entertainment in decades.