WWE Raw TV Rights Could Go For Less Than Expected

WWE Raw logo over blurred NYSE

WWE will be hoping for a bumper deal for Monday Night Raw but the price might not be what the stock market was quite expecting.

When Endeavor completed its takeover of WWE in September 2023, the sports entertainment giant ceased to exist on the stock market and was replaced by its new parent company TKO Group.

Since then, SmackDown has a new home in 2024 as it leaves FOX for the USA Network while NXT will be heading to The CW after its five years on USA. That leaves the future of Raw up in the air with Endeavor hoping to get the best price for WWE’s longest-running weekly show.

WWE Raw Price Might Not Live Up To Stock Market Hype

Writing in his Daily Update, Dave Meltzer noted that stock analysts are predicting that WWE will sell the rights to its flagship show for around $387 million per year. That estimate is down from the $398 million that TKO’s stock was originally based on. However, it is noted that the price is much higher than the current $265 million and would still make the company more profitable.

TKO Group’s stock fell sharply after SmackDown’s deal for the USA Network was announced as the value of the deal which is more than what FOX paid for the show in 2019 still didn’t meet the price expected by Wall Street.