WWE Planning AAA Rebrand To NXT Mexico

WWE has big plans for AAA.

24 years on from Vince McMahon’s purchase of WCW, WWE has announced the acquisition of the famous Mexican Promotion AAA. Michael Cole broke the news during the WrestleMania 41 pre-show, shortly after a new Worlds Collide event involving talent from NXT and AAA was announced.

Several AAA figures and Mexican WWE wrestlers were on hand for the announcement that sent shockwaves around the industry.

WWE has now released an official press release to mark the new acquisition, confirming the deal will close in the third quarter of 2025.

April 21, 2025 – WWE, part of TKO Group Holdings (NYSE: TKO), has announced its acquisition of leading Mexican lucha libre promotion AAA in partnership with Mexico-based sports and entertainment holding company, Fillip.

The announcement was made in Las Vegas during the WrestleMania 41 Saturday Countdown show with WWE Chief Content Officer Paul “Triple H” Levesque, Fillip’s Chairman Alberto Fasja, AAA’s Marisela Peña and Dorian Roldán Peña, alongside talent including WWE Hall of Famer Rey Mysterio and El Hijo Del Vikingo. The announcement video can be seen here.

Additionally, Worlds Collide was announced to take place at the Kia Forum in Los Angeles on Saturday, June 7 at 12pm PT featuring WWE Superstars alongside stars of AAA.

AAA was founded in 1992 by Antonio Peña and has been a family-operated business for more than 30 years, with some of the greatest talent in lucha libre history, including Eddie Guerrero, Rey Mysterio and Penta, calling AAA home throughout their careers. The Peña family will continue to be involved in the next chapter of the AAA business alongside WWE and Fillip.

“AAA has a rich cultural heritage with some of the most passionate fans in the world and it’s an honor to work with the Peña family to embark on this journey,” said Levesque. “By bringing together WWE’s global capabilities and AAA’s amazing tradition, we look forward to an exciting future filled with new opportunities.”

“We look forward to partnering with WWE and TKO on this venture to secure the future of AAA for fans and to help take this business to the next level,” said Fillip Co-Founder and Co-CEO Hugo López-Velarde.

“AAA has been a family-operated promotion for over three decades and our trust could not be better placed than with one of the biggest sports entertainment businesses in the world,” said AAA General Manager Dorian Roldán Peña.

The transaction is subject to the satisfaction of customary closing conditions and is expected to close in Q3 2025.

WWE Could Turn AAA Into NXT Mexico

Meanwhile, it’s been reported by Cultaholic that the sports entertainment giant is discussing rebranding AAA to NXT Mexico. However, the report comes with the caveat that this is simply one option up for discussion and no decision has been made.

There had initially been suggestions that a third party was supposed to purchase AAA before it was then sold to WWE, but ultimately, the process was streamlined.

During night two of WrestleMania 41, it was announced that Money In The Bank will take place at the Inuit Dome in Los Angeles on the same day as Worlds Collide.