WWE Can’t Be Thrilled After AEW Ads Air During Raw

WWE programming has been used to help promote AEW as Tony Khan’s company finds a new home with WWE on its way out.

It was recently announced that AEW has agreed to a multi-regional broadcast rights deal with FOX Sports Mexico.

The deal is said to be a “multi-year” agreement that will see FOX Sports Mexico broadcast all AEW programming, starting with WrestleDream on October 12th. A new show called the “All Elite Show” will also be created, airing on Monday nights.

But interestingly, this means AEW and WWE will share a broadcast home, for a few months at least.

WWE will be moving all programming to Netflix when their deals across the globe come to an end and that will be the same in Mexico. But for now, the sports entertainment giant is going to have to grin and bear having AEW shows advertised during Raw.

AEW Commercials Air During WWE Raw

Speaking on Wrestling Observer Radio, Dave Meltzer explained how AEW programming had a WWE lead-in with Raw on the 14th of October and why WWE probably is none too happy about the situation:

The first FOX Mexico show was the pay-per-view (WrestleDream) on Saturday night. Tonight was the interesting one because WWE is still on FOX Sports Mexico until the end of the year when the Netflix (deal) goes into effect. AEW started Saturday night so their shows are on too, they’ve got both companies on.

So during Raw tonight every break or at least most of the breaks, they had commercials for AEW and I’m sure WWE must love this. Then right after Raw ended they had an AEW news show with a Raw lead-in. WWE didn’t have exclusivity on this station, the station knows they’re leaving and from a station standpoint isn’t the smartest thing you could do is promote the hell out of the new company during Raw and probably SmackDown? Probably that’s the way to do it. I don’t think WWE is particularly thrilled tonight when it comes to that stuff.

It remains to be seen if AEW will sign a rumoured deal with FOX in the US now their partnership with WWE has ended with SmackDown moving to the USA Network.

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