WWE Star Alexa Bliss Signs Another Important Contract

Alexa Bliss is ready to take on the world.

On February 1, Alexa Bliss made her shock return to WWE at the Royal Rumble to the delight of a packed house in Indianapolis. The comeback came just days after it had been reported that the star was at odds with the company over a new contract and might not return at all.

Bliss entered the match at number 21 and received one of the biggest reactions of the night. The former Women’s Champion held her own for over 11 minutes before being eliminated by Liv Morgan. After the show it was reported that Bliss was only added to the match hours before it went on the air, taking a spot originally intended for Shotzi.

It’s since been revealed that Alexa Bliss has signed a new five-year contract with WWE, with former star Mojo Rawley helping put the deal together.

Alexa Bliss Signs New Contract

According to a new report from Deadline, Alexa Bliss has become the latest WWE star to sign with The Paradigm Talent Agency as she looks to expand her career outside the career. Bliss joins the likes of CM Punk, Drew McIntyre, Jade Cargill, Liv Morgan, Damian Priest, and more on the agency’s books.

Bliss has featured in several non-wrestling projects during her career, most recently voicing ‘Maki Ueda’ in the Netflix series The Queen of Villains.

In late 2024, Paradigm announced the launch of The Sports Group — a new division dedicated to “a roster of elite athletes and iconic teams.” In the press release, it was noted that projects with Tiffany Stratton, Natalya, and Montez Ford were already underway.