Why WWE Was Motivated To Buy AAA

WWE announced its acquisition of Lucha Libre AAA Worldwide in partnership with Fillip, a Mexican sports and entertainment firm, during the WrestleMania 41 Kickoff Show in Las Vegas on April 19, 2025.

The Stamford-based promotion secured a 51% stake, with Fillip holding 49%, and the deal officially closed on August 1, 2025.

Building on this foundation, WWE and AAA have since collaborated on high-profile shows, including airing AAA’s November 22, 2025, Mexico City event on WWE’s YouTube channel, featuring stars like Chelsea Green and Ethan Page.

Recently, on November 24, 2025, they inked a media rights deal with Fox for Latin America starting in 2026, boosting AAA’s visibility across Mexico, Central, and South America.

These steps aim to blend WWE’s global muscle with AAA’s high-flying heritage. Yet the real drive behind the purchase goes beyond Mexico’s borders.

WWE Wants To Attract AAA’s Audience In The US.

Wrestling journalist Dave Meltzer explained that the Stamford-based promotion aimed primarily at cracking the lucrative U.S. market, where AAA had been limited to YouTube views without big revenue.

Meltzer said on Wrestling Observer Radio:

“The purchase of AAA [by WWE] was not necessarily for the Mexico market, but to get it on in the United States market. So the key is the negotiations in the US, because that’s where you can make money, hopefully both make money and be on a platform that people actually watch.

Right now, it’s YouTube, which is a platform people watch, but it’s not really a big money-making platform. So that would obviously be the major goal for AAA is to get it on US television or a major streaming service like Peacock or something.”

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