Update On Why AEW Chose Wembley Stadium For England Debut

AEW All In London Graphic

While some people may question AEW running a stadium show for their England debut, there are some good reasons for it.

On the April 5th edition of AEW Dynamite, AEW’s Tony Khan announced that the company was going to England for the first time and running an event named All In on August 27th.

The event will take place at the world-famous Wembley Stadium in London, England, which is a massive stadium that could hold 90,000 people for an event like that although it’s not known yet how many tickets might open up to sell for the show.

It was about one week ago when the news came out that AEW already had over 25,000 people sign up just to get a code that will lead to the pre-sale on May 2nd. Tickets officially go on sale on May 5th. The updated number of people signed up is 45,000, but that doesn’t mean ticket sales yet.

Dave Meltzer of the Wrestling Observer Newsletter provided some insight into why AEW is running Wembley instead of going with an arena or some other venue.

“The hope is that the show will help the relationship with ITV, and hopefully WBD, since they are marketing this around the 100th anniversary of Warner Brothers and the 100th anniversary of the original Wembley Stadium. They also expect this will strengthen the visibility of the company in Europe, and just running such a big show itself will get the company more exposure.”

“The brand awareness should hopefully help AEW+ subscriptions in the U.K. and the places it is available in Europe, as well as the visibility could open up business partnerships and television partnerships throughout Europe.”

As for how fans can watch the event at home, Meltzer adds there’s still nothing official in terms of how it will be made available to the public or how it may affect the All Out pay-per-view.

“There is still no word as far as how this show will be broadcast, whether it be PPV, kicking off a streaming deal, or as a live television special which would be on a Sunday afternoon in the U.S., likely with a 3 p.m. Eastern start time.”

“In addition, there is no word on whether there will be an All Out this year over Labor Day weekend, the traditional show at the NOW Arena in Chicago, the site of the original All In. For that matter, there is no word if there will be a major fall show other than All In.”

Recently, one of AEW’s biggest stars, Chris Jericho, backed the company running Wembley saying that he thinks it was a great move.