Who Are WWE’s Top Merch Sellers For 2025?

As the end of 2025 looms large, which WWE stars are ending the year as the company’s biggest merchandise sellers?

2025 will be remembered in WWE history as the final year of John Cena’s iconic career. Cena shocked the world when he turned heel at Elimination Chamber,made history with his 17th WWE Title win at WrestleMania 41, abandoned his heel run before losing his title back to Cody Rhodes at SummerSlam, and became a Grand Slam Champion when he shocked Dominik Mysterio on Raw in Boston.

With WWE looking to capitalise on Cena’s final year in the ring, there has been no shortage of merchandise made to commemorate the occasion. Venue-specific items have been on offer for many of Cena’s final appearances, which include several different versions of his iconic spinner title belt.

John Cena Makes WWE Top 10 List

It’s perhaps no surprise then that WWE has John Cena listed as one of the company’s top ten merchandise sellers in 2025.

WWEShop.com has listed the top ten merchandise sellers for 2025 in alphabetical order, and unsurprisingly, John Cena is on the list. Cena is joined by Alexa Bliss, AJ Lee, CM Punk, Cody Rhodes, Jacob Fatu, Jey Uso, Penta, Rhea Ripley, and Roman Reigns.

AJ Lee only made her return to WWE after ten years away before Wrestlepalooza in September, where she teamed with CM Punk to defeat Seth Rollins and Becky Lynch.