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Triple H Promotes WWE’s Deal With Netflix

By John Canton • Published 25th October 2024
Triple H WWE

Triple H has shared a behind-the-scenes video of WWE’s relationship with Netflix.

The WWE deal with Netflix is about to officially begin in January 2025, which means it is just over two months away.

Netflix and WWE made a deal in January 2024 that is reportedly worth $500 million a year to air Monday Night Raw on the powerful streamer. The deal is set to run for 10 years, bringing the total value to a staggering $5 billion. There is also an option for Netflix to get out of the deal after five years while also having the right to extend the deal for another decade.

In addition to Monday Night Raw airing on Netflix for fans in the US, the deal with Netflix will bring WWE’s flagship show to streaming in Canada, the UK, and Latin America. Most countries outside of the US will get other WWE shows on Netflix like Smackdown and NXT as well. Other unnamed territories and countries are expected to see Raw move to Netflix over time.

One of the major dealmakers for WWE is the company’s Chief Content Officer Paul “Triple H” Levesque, who runs the creative side of the company for the main roster programming.

Triple H went on social media to share a video of some of the behind-the-scenes filming of something that WWE and Netflix were putting together. In Triple H’s words, the road to WWE working with Netflix has begun.

WWE Will Have Less Restrictions On Netflix According To Triple H

Triple H called the WWE deal with Netflix a game-changer among other things when he spoke about it on the Pat McAfee Show.

“We spend large chunks of our time, every day, when we’re not thinking about the business at hand now, we’re thinking about those moments. In the fall, as the shows shift around, and then once we get to Netflix. Netflix is a completely different animal. It’s a streaming service. How are commercials going to work? How are breaks going to work? What’s the length of time? What are the restrictions or not restrictions?

Being on Fox, if the crowd chants ‘holy sh*t’ or something worse, they take the audio (out). Sometimes, they take the picture and the audio out and it’s a black screen. The Rock comes in and you can’t tell what The Rock to do. He does what he does. We won’t have those issues with Netflix.

The ability to be live globally and be seen live everywhere is a game-changing moment. In many ways, that’s sort of where the world is heading; streaming services. The NFL is sticking its toe in the water. NBA, every sport.

It’s why this Netflix deal, for us, is so game-changing and everyone is going to be watching us in January, especially other sports, from the business side, they’re going to be watching to see what we do, what we do differently, and how it’s received.”

One big name wrestler in WWE who enjoys working for Triple H as the boss is Cody Rhodes, who is thriving as the Undisputed WWE Champion with Triple H calling the shots.