Seth Rollins On Current WWE Product – “We’ve Never Been Hotter”

When it comes to WWE business these days, Seth Rollins declares that the company has never been hotter.

Things are going well for WWE in 2023. The company was acquired by Endeavor for $9+ billion back in April, their main shows are constantly near the top of the television ratings in the key demos, attendance is way up this year over previous years and tickets are selling fast for television tapings as well as live events.

In recent weeks, WWE set the record for the biggest gate for any Smackdown ever in London, England and the highest-grossing arena event in WWE history at Money in the Bank.

At Madison Square Garden earlier this month for Smackdown, it was announced by WWE that it was the highest-grossing domestic (meaning USA) Smackdown in history. Also, the company tweeted that it was the highest-grossing WWE event ever at MSG, which is impressive considering the company has been going there for over 50 years.

The next major WWE show is SummerSlam on August 5th at Ford Field in Detroit, which will have a crowd of 40,000+ people in attendance.

When it comes to history, there are some people that might make the case that business has never been better because it should be the most profitable year in WWE history due to the massive TV contacts they have.

However, there will also be people that will scoff at such a claim because they lived through the Hulkamania Era in the late 1980s with packed arenas and The Attitude Era of the 1990s with packed arenas as well as incredible television ratings.

While talking to TMZ Sports recently, WWE World Heavyweight Champion Seth Rollins spoke about how the Hollywood strike involving writers and actors could help WWE business since Hollywood may be put on hold for a while.

“I mean, silver lining for us, I suppose. It’s a difficult time for the actors and the writers. I believe they’re doing the right thing, asking for what they deserve. I stand by them but it is a fortunate part of not being part of a union that we are able to still perform for our audiences. People who may not be familiar, now they get an opportunity to tune in and see what we are all about.”

As he continued, Seth Rollins made the claim that WWE has “never been hotter” while also praising the talent.

“I mean, we’ve never been hotter. Business is the biggest it’s ever been, the talent across the board is the best it’s ever been. The business is hot right now. We’re in a boom. I think when we look back on it, it’s gonna be a special time.”

Looking ahead, Seth Rollins will defend the WWE World Heavyweight Title against Finn Balor at SummerSlam. It was a match confirmed on Raw from this past Monday.