Paul Heyman’s Business Part of Huge Merger
Paul Heyman co-founded a creative studio named Looking4Larry with Emmy-winning producer Mitchell Stuart in 2006, which is located in New York.
The agency focuses on bold storytelling, cinematic production, and viral marketing with a mission to deliver full-service marketing, branding, and production solutions that blend creative innovation and strategic impact for clients across entertainment, sports, and lifestyle sectors.
Looking4Larry recently announced a merger with MCM Studios, a Manhattan-based post-production studio with over 20 years of experience. This merger creates an all-in-one production and creative hub in New York, combining the creative power of Heyman and Stuart’s agency with MCM’s technical expertise and facilities.
How Paul Heyman’s Looking4Larry Merger With MCM Studios Will Redefine the Production Industry
Paul Heyman addressed the recent merger during an interview with The Hollywood Reporter, where he highlighted how this new venture aims to capitalize on shifting production trends.
Paul Heyman said, “Their first order of business post-merger? Building the biggest LED volume wall in all of New York. That’s the type of step that is necessary to build out a business in 2025, 2026, 2027 that is forward-thinking and tries to stay one step ahead of the curve of the constantly changing production needs, both from major studios and from independent content creators on low budgets.”
“This brings both big budget and affordable production back to New York at a time where we have these studios being built in Bergen County, New Jersey; We have the studios being built and these movies all being shot in Yonkers right now, which has become a big hub; We still have all these production offices in Long Island City, which 10 years ago, everybody thought was going to be the East Coast Burbank.”
“What we’ve noticed is, all these movies are being shot in Yonkers, all these sound stages are being built in Yonkers. Are they doing LED volume walls? … It’s a lot of soundstages. There’s a lot of production going on in New Jersey, but then what happens? Then it goes elsewhere. There’s no one-stop shopping. There’s no hub, there is no center that you can walk in the door with a concept, walk out the door with a finished product, and the ability to market and promote it. And those were the boxes that we wanted to check.”