Backstage News On WWE Strategy For PLE Announcements

WWE has a very specific strategy in place when it comes to announcing their Premium Live Events (PLEs).

WWE appears to have taken a markedly different approach to announcing major events. Aside from WrestleMania, which tends to be announced one year ahead, the company’s PLEs now appear to be announced under relatively short notice and without as much long-term confirmation.

As it turns out, this strategy looks to be by design. According to a report by Fightful Select, WWE’s major shows outside of perhaps the big Four (WrestleMania, SummerSlam, Survivor Series, and the Royal Rumble) are given a shorter turnaround time so that they can capitalize on the announcement’s immediate buzz.

By contrast, announcing a big PLE farther ahead of time risks losing its immediacy and therefore the company runs the risk of having less interest by the time the event’s scheduled date comes around.

In previous years, WWE announced most or all of their scheduled shows for a given calendar year far ahead of time. In 2023, however, they’ve gone in a different direction and have announced and begun promoting each event individually in the hopes of generating immediate attention for the show in question and having attention diverted elsewhere to other shows later in the year.

Additionally, Fightful noted that the WWE officials willing to discuss these internal matters noted that the company have been happy with this new strategy, given the overall positive reception that the company’s PLEs have had so far in 2023.

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