New Triple H Hire Addresses WWE Role Involving AI As Senior Director
Triple H made a creative team hire that could be considered controversial, and that hire wrote online about his new role.
As the WWE Chief Content Officer, WWE Hall of Famer Paul “Triple H” Levesque has the final say on the WWE creative team as it relates to main roster shows like Raw, SmackDown, and PLEs.
Regarding the future of WWE storytelling, Dave Meltzer in the Wrestling Observer Newsletter reported that WWE is looking to integrate AI into its creative process. In fact, it has already taken steps in that direction.
It was reported that WWE hired Cyrus Kowsari in September with the job title Senior Director of Creative Strategy. Triple H introduced Kowsari to the staff and said that Kowsari would lead the company’s transition into “AI-based storytelling” while integrating AI into creative services such as graphics and video.
The story from Meltzer also reported a person with knowledge of the situation saying that the Writer AI software had only provided “absurdly bad” storylines. That led to a revelation that a story involved former WWE Champion Bobby Lashley, who left the company and joined AEW earlier this year, so clearly, some issues need to be worked out.
According to the report, Triple H said the shift to AI-based storytelling is “inevitable,” and that’s why WWE is embracing it.
Triple H’s New WWE Senior Director Of Creative Strategy Is Passionate About WWE
In a post on his LinkedIn profile, WWE’s new Senior Director of Creative Strategy, Cyrus Kowsari, expressed his excitement about being part of WWE.
“If you’ve known me for any part of my life, you know how passionate I am about WWE. The storytelling, the production, and the athleticism combine to make the most exciting and enduring television and live events — decade after decade. WWE’s brand and product have captivated me and inspired my work for as long as I can remember. I am so excited to be here!”
It sounds as if Cyrus Kowsari is a legit WWE fan, but there will still likely be a lot of WWE fans criticizing the use of AI when it comes to storylines.
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