Lucha Libre Show “Discussed Internally” By WWE
WWE, under Nick Khan’s leadership, is looking to expand even further into the wrestling business by creating specific programs dedicated to sub-genres and specific styles within the industry.
WWE’s attempts at entering the lucrative Mexican wrestling market have long been met with resistance and roadblocks. Aside from Eddy Guerrero and Rey Mysterio, very few Mexican wrestlers have achieved long-term and widespread success.
Part of this came from the company’s homogenous approach to booking: luchadores were rarely given opportunities to wrestle their way and had to adopt WWE’s style instead.
As a result, many talented lucha libre wrestlers like Ultimo Dragon, Juventud Guerrera, Sin Cara, Kalisto, and many others never made it to that upper level of success or superstardom.
Then of course there’s the competition, with CMLL and AAA both being far more established and engrained in Mexico, to the point that, should WWE try and enter the Mexican market, they’d face stiff competition, especially with more regulatory bodies governing matches.
However, where past WWE power-brokers have seen obstacles, Nick Khan sees an opportunity.
During the MoffettNathanson’s Inaugural Technology, Media and Telecom Conference, Khan explained that there have been internal discussions within WWE to have wrestling content every day of the week, and that could mean a specific day and show devoted to lucha libre.
“Ideally for us, we would go every day of the week, as long as there is a unique product we can put on the air and resonate. Something we’ve discussed internally; lucha libre, which is big in Mexico and Latin America, to start something like that down the road.
“This would be well after US and UK media rights are settled, the synergies are all in place and we have our legs under us with [TKO Group], that’s something that’s interesting to us, especially with the growing Hispanic audience in the US. We over-index in the Hispanic community already with our English content. To target that is something of interest for us.”
h/t WrestleTalk for the transcription