ESPN President Comments On WWE Content After Wrestlepalooza
On September 20, 2025, ESPN officially became the home to WWE PLEs in the United States.
The Stamford promotion kicked off its new partnership with Wrestlepalooza, with John Cena vs. Brock Lesnar marketed as the marquee match on the card.
Its employees like Roman Reigns, Cody Rhodes, and Chief Content Officer Triple H appeared on various shows to promote the show.
The event was also significant for one Stephanie McMahon, who was revealed as the first inductee into the WWE Hall of Fame 2026 class.
Wrestlepalooza surprisngly had only 5 matches on the card, but it’s acceptable considering it was Triple H & Co.’s chance to test out ESPN’s streaming platform.
ESPN President Shows Appreciation For WWE’s Content Production
Speaking on the Sports Media podcast, ESPN President of Content Burke Magus responded to a question regarding WWE’s programming, and whether SportsCenter would cover its significant events.
It’s a really active conversation. What we’re seeing today is launch-oriented. We’ve had superstars on our shows. Triple H has been on a variety of shows. Everything, though, has been presented in the context of the new partnership and Wrestlepalooza.
When it flips from being (less) about the awareness of the new rights agreements and new partnership, how do we handle coverage of the WWE across our platforms? That is a really active conversation right now.
My gut here is that there will be coverage, but we’re figuring out what that looks like in the context of WWE. It’s unequivocally entertainment and part of sports and athletic and what we do in every way, other than the storylines are scripted, and it’s presented that way and everybody knows that.
There is a full appreciation at ESPN of how compelling their content is from an entertainment perspective. The answer is ‘Yes, for sure,’ but I’m not really prepared right now to tell you or give you examples of what that might look like. [H/T: Fightful]
Also read: ESPN’s Shocking Rating for Wrestlepalooza.