Details Revealed About WWE’s Creative Team Led By Triple H
There is new information about who is helping Triple H craft the WWE storylines that we see on television.
As WWE’s Chief Content Officer, Hall of Famer Paul “Triple H” Levesque oversees the creative team and has final say on everything that happens on the company’s main roster television shows and PLEs.
A PWInsider Elite report provides details on the key members of the creative team working with Triple H.
Bruce Prichard is an Executive Director in WWE who, along with Ed Koskey, is described as a “tenured voices” who handle operations for the creative department. Prichard is a key figure who oversees the creative process, while Koskey edits and oversees scripts to ensure they align with WWE’s vision.
Ryan Ward is another longtime member of the creative team who oversees the creative agenda for Raw and SmackDown.
There are also head writers for the two main shows.
On Raw, the writing team is led by Alexandra Williams and Jonathan Baeckstrom.
As for SmackDown, WWE Hall of Famer “Road Dogg” Brian James and John Swikata lead that team.
There are also numerous other people involved in the creative process, and a team of writers who help with promos and help to produce the shows we see every week.
Bruce Prichard Gets Along Well With Triple H
On the Netflix show “WWE Unreal,” which premiered in the summer of 2025, Triple H and many members of the writing team mentioned above were shown in the writer’s room coming up with ideas.
Bruce Prichard was featured along with Triple H. When Prichard spoke about his WWE boss recently, he shut down the rumors that there might be heat between The Game and him.
“I have nothing to hate him for, and in all the times we worked together prior to coming back, and look, I can’t speak for him. I don’t know. But, I do know how he treated me. He always treated me well.
So, he was a top talent, and obviously married in but, if he had married Betty down the street, he’d still be in the same position he is in today. Because he still has those qualifications.
He still has that love and that desire for the business, and that’s what I appreciate as well is we do share the same love and appreciation for the business. But always did, that’s the thing.
That is 100 percent just rumor, gossip, people going, ‘Oh, well, you know –‘ it’s simply not true, in any way, shape, or form.”
Next up for Triple H and the WWE creative team is the huge January 5th edition of Raw, which features CM Punk defending the World Heavyweight Title against Bron Breakker, along with several other title matches.