CJ Perry explained why she’d take a pay cut and shut down her lucrative exclusive content site if she were offered a WWE return.
The world of exclusive content can be a boon to stars looking to make income on top of their wrestling earnings, and in some cases, can be even more lucrative than even a WWE contract. Mandy Rose made waves last month when she was released from WWE over content she was posting on her own fan site, and it was recently revealed that she made over $1 million in the month of December alone.
Another former WWE Superstar who’s in the exclusive content game is CJ Perry, who was known as Lana during her time with the sports entertainment giant. Speaking to The Bailey Show, CJ Perry revealed that she made more from providing exclusive content than she did during her time with WWE, even with a well-paying contract.
“My last couple of years in WWE, I had an incredible and very lucrative contract that I had worked very hard and long for, which was an incredible blessing that I’m thankful for. Even on CJPerry.com, in the last six months, I’ve grossed more than I did in my highest-paying WWE contract. I’m thankful for that.”
Continuing, CJ Perry stressed the importance of striking while the iron is hot when it comes to earnings, because technology is constantly changing and it’s never certain that any income stream will last.
“In the business that we’re in and the times that we’re in, you have to capitalize on everything because you don’t know how long it’s going to last. Instagram from 2010 to 2014, you grew much faster. 2017, 18, 19, you could get all these deals on Instagram, super high-paying deals. It’s not like that anymore. Things are always changing and evolving so quickly. You have to seize the moment because it might be gone tomorrow.”
Despite this level of uncertainty, CJ Perry says that she’d return to WWE “tomorrow” if given the opportunity, regardless of the money offered because she loves wrestling and telling stories.
“I’m a big believer in saying, ‘Yes.’ I’m blessed to have this opportunity, but I would always return to wrestling. If WWE were to call me tomorrow and be like, ‘we want you back,’ it’s not about the money. I would shut the site down and go back because WWE is one of the greatest franchises in the world. Life is not just about money, you have to do what you love. There is nothing in the world like wrestling and if the opportunity was right for me to return and tell compelling stories and burn the house down, I’ll come back and do it for free.”
CJ Perry was asked if she’d be willing to shut down her exclusive content site if a return to WWE were on the table, and her response was clear: