Ari Emanuel Accused of Using Influence To Push Major Star in WWE
Ari Emanuel is the high-profile CEO of Endeavor and a key figure in WWE’s parent company, TKO Group Holdings.
Emanuel is known for his longstanding power within the entertainment industry. He reportedly played a significant role in WWE’s recent creative decisions. This has raised questions about his influence extending far beyond boardrooms and business deals.
As the head of TKO, Emanuel carries major clout in shaping the company’s direction. Rumors swirling backstage allege he may have taken advantage of his position to promote a close associate, sparking heated debate among fans and insiders alike.
Steve Richards Slams Ari Emanuel
Travis Scott is said to be a personal friend of Ari Emanuel. The Rapper was at the center of a controversial WWE run following his surprise appearance alongside The Rock and then sudden disappearance from the storyline and company programming. Sources indicate Emanuel’s friendship with Scott may have opened doors for the artist.
Not everyone in the wrestling world was happy with Scott’s involvement in one of the biggest WWE storylines of this year. Speaking on The Stevie Richards Show hosted by James Romero, Stevie Richards bashed Ari Emanuel for using his power to push Scott in WWE, which yielded a horrible result.
He stated, “Literally an indie promoter saying, ‘Put over one of my best friends on the show and make him a star because it’s I Emanuel.’ I can’t believe—usually in wrestling when somebody like I Emanuel is in power and everybody’s kind of puckered up trying to just plate him and not get fired and not get heat with the company.”
According to the reports, Travis Scott’s run in WWE fizzled because of his lack of commitment. Richards commented on it, saying that if he’d put in some effort, he could’ve done well in WWE.
“This Travis Scott run, I think—because Travis Scott ended up, like they said, half in—and he just doesn’t care, and he’s kind of got ADD, scattered and all over the place. He kind of eliminated himself from the company. If he put it all into it and been lazy and a slow learner at the same time, but wanted to wrestle full-time, he’d still be on SummerSlam because nobody would ever dare speak up and say, ‘Hey, your client is like ruining this whole thing.’ Nobody would have the balls to do that.”