AEW “Pulls Huge Numbers” Says Warner Bros Executive

An executive for Warner Bros. Discovery has indicated promising things in AEW’s future while touting the company’s television ratings.

The discussion surrounding television ratings for wrestling programmes came to the forefront in 2019 when Dynamite launched in October sparking the ‘Wednesday Night Wars’ as the show went head to head with WWE NXT on USA.

That particular skirmish came to an end in the spring of 2021 when NXT shifted to Tuesday nights with Dynamite the winner ratings-wise for the vast majority of the weeks that the shows went head to head.

In recent months, AEW’s ratings have again been the subject of much conjecture but Dynamite did recently achieve 5 weeks of million-plus viewers, the first time that run had been achieved in 2022.

Speaking to The Hollywood Reporter, Kathleen Finch, the Chief Lifestyles Brand Officer for Warner Bros. Discovery mentioned how All Elite Wrestling pulls in “huge numbers” and as a result, they’re looking to create more content with the company that’s not in the wrestling ring:

“We really play in the sports space. One of the things that we’re doing around sports is creating shoulder programming to hold onto those fans. AEW [All Elite Wrestling] pulls huge numbers, so we are working with the wrestling team to figure out what new kind of content can we build that’s not in a wrestling ring.”

Cody Rhodes was front and center of previous forays into other programming while he was part of AEW. Rhodes To The Top was a reality show that focused on the life and work of Cody and his wife Brandi Rhodes. The American Nightmare was also a judge on the talent show, the Go Big Show.