AEW Signs New Multi-Million Dollar Sponsorship Deal

AEW has announced a new, exclusive partnership deal.

A press release on social media announced that AEW has made idrinq its official ‘productivity drink.’ The drink is set to feature across AEW TV and the company’s logo will also have “premiere placement” in the ring.

You can read the full press release below:

“May 13, 2025 – Today idrinq announced an exclusive partnership with All Elite Wrestling (AEW), making idrinq the official Productivity Drink of AEW.

Developed with over 50 international patents, idrinq encourages its consumers to “Taste the Science” as they bring together a proprietary blend to the AEW audience. idrinq offers a unique stimulant-free formula designed to enhance mental alertness, focus, and energy levels. idrinq is proud to bring their new alternative beverage for both the mind and body to athletes and fans all over the world.

With this new partnership, idrinq will be featured across AEW’s weekly TV programming on TBS, TNT, and streaming on Max, along with several AEW Pay-Per-View events. As the official Productivity Drink of AEW, idrinq will have premiere logo placement in both the ring and broadcasted on live TV. With the evolving partnership between the two entities, idrinq is happy to announce that the AEW talent will also play a part in the
AEW/idrinq journey.

“AEW fans bring the energy, and now they have the perfect drink to match-without the crash” said idrinq CEO Norbert Vergez. “At idrinq, we believe peak performance starts with a clear mind, which is why we created the first-of-its-kind productivity drink that enhances focus and endurance without caffeine or stimulants. Teaming up with AEW-where mental and physical precision are everything-just makes sense. Whether you’re gearing up for a big match, a workout, or just tackling your day, idrinq helps you stay sharp, focused, and in the zone—naturally.”

While the deal was only officially announced on May 13th, F4WOnline reports that it actually became effective in October 2024. Seemingly, the partnership will run for three years and is worth $3,575,000.

AEW’s previous deal with Ric Flair’s Wooooo! Energy drink was quietly dropped in 2024 and Flair has not been seen on TV since, although this is about to change.

Ric Flair To Appear On AEW Dynamite

Ric Flair has been announced for AEW Collision on May 15th. The Nature Boy is set to be part of a special tribute to the late WCW and Chicago Bears star Steve ‘Mongo’ McMichael, who sadly passed away on April 23rd after a long battle with ALS.